Google’s Culture Clash With Its BMI Investment May Start With Silicon Valley-Style Ageism

BMI recently sold to New Mountain Capital and Google’s CapitalG side fund. If you review CapitalG’s website, you’ll see that the fund announces that providing Google employees to advise portfolio companies are a big part of its management style. That’s fine when the cultures of Google and the investment are compatible. But a quick review of CapitalG’s portfolio companies should tell you that the culture of BMI just ain’t quite the same as Airbnb, Fanduel or Lyft. Let’s start with the obvious one–age.

According to Business Insider, the average age of Google employees is 30. I don’t have any specific data about the average age of BMI employees, but I’d be willing to place a fairly sizable bet that it’s over 30. So when CapitalG sends a consulting team of Googlers over to BMI to help them do their jobs better, or do their jobs the Google way, the Googlers (or more likely YouTubers) will probably have to get past the initial reaction of why do you have a job?

While age is a significant issue in Silicon Valley hiring practices, salary is, too. In a stock-option environment (which probably does not exist at BMI except for the very senior management perhaps), salaries are often not as high as music industry. So the Google consultant who is dictating the new rules may well make significantly less than the BMI person they are managing. All the while wondering why AI can’t do the job and do it “better.”

Not to be cynical, but that ageist culture clash is so predictable and incurably actuarial that I would expect to see many, many early retirement offers on the table. Googlers don’t understand the concept of writer relations, they think we make too much money, have too many assistants and aren’t properly motivated.

You don’t have to look very hard for empirical evidence on Silicon Valley’s culture:

“Mark Zuckerberg said that “young people are just smarter.” In recent years, older employees have faced layoffs, or not been hired by tech companies in the first place. Older startup founders have been refused venture capital funding because they’re “not 25 years old having just left Facebook as a product manager.”

If I’m correct about that culture clash, this could be a great opportunity to take early retirement or for highly skilled employees to start something new before Google does the same thing to The MLC.