Tag: FTC

Google’s “AI Overviews” Draws a Formal Complaint in Germany under the EU Digital Services Act

A coalition of NGOs, media associations, and publishers in Germany has filed a formal Digital Services Act (DSA) complaint against Google’s AI Overviews, arguing the feature diverts traffic and revenue from independent media, increases misinformation risks via opaque systems, and threatens media plurality. Under the DSA, violations can carry fines up to 6% of global revenue—a potentially multibillion-dollar exposure.

The complaint claims that AI Overviews answer users’ queries inside Google, short-circuiting click-throughs to the original sources and starving publishers of ad and subscription revenues. Because users can’t see how answers are generated or verified, the coalition warns of heightened misinformation risk and erosion of democratic discourse.

Why the Digital Services Act Matters

As I understand the DSA, the news publishers can either (1) lodge a complaint with their national Digital Services Coordinator alleging a platform’s DSA breach (triggers regulatory scrutiny);  (2) Use the platform dispute tools: first the internal complaint-handling system, then certified out-of-court dispute settlement for moderation/search-display disputes—often faster practical relief; (3) Sue for damages in national courts for losses caused by a provider’s DSA infringement (Art. 54); or (4) Act collectively by mandating a qualified entity or through the EU Representative Actions Directive to seek injunctions/redress (kind of like class actions in the US but more limited in scope). 

Under the DSA, Very Large Online Platforms (VLOPs) and Very Large Online Search Engines (VLOSEs) are services with more than 45 million EU users (approximately 10% of the population). Once formally designated by the European Commission, they face stricter obligations than smaller platforms: conducting annual systemic risk assessments, implementing mitigation measures, submitting to independent audits, providing data access to researchers, and ensuring transparency in recommender systems and advertising. Enforcement is centralized at the Commission, with penalties up to 6% of global revenue. This matters because VLOPs like Google, Meta, and TikTok must alter core design choices that directly affect media visibility and revenue.In parallel, the European Commission/DSCs retain powerful public-enforcement tools against Very Large Online Platforms. 

As a designated Very Large Online Platform, Google faces strict duties to mitigate systemic risks, provide algorithmic transparency, and avoid conduct that undermines media pluralism. The complaint contends AI Overviews violate these requirements by replacing outbound links with Google’s own synthesized answers.

The U.S. Angle: Penske lawsuit

A Major Publisher Has Sued Google in Federal Court Over AI Overview

On Sept. 14, 2025, Penske Media (Rolling Stone, Billboard, Variety) sued Google in D.C. federal court, alleging AI Overviews repurpose its journalism, depress clicks, and damage revenue—marking the first lawsuit by a major U.S. publisher aimed squarely at AI Overviews. The claims include an allegation on training-use claiming that Google enriched itself by using PMC’s works to train and ground models powering Gemini/AI Overviews, seeking restitution and disgorgement. Penske also argues that Google abuses its search monopoly to coerce publishers: indexing is effectively tied to letting Google (a) republish/summarize their material in AI Overviews, Featured Snippets, and AI Mode, and (b) use their works to train Google’s LLMs—reducing click-through and revenues while letting Google expand its monopoly into online publishing. 

Trade Groups Urged FTC/DOJ Action

The News/Media Alliance had previously asked the FTC and DOJ to investigate AI Overviews for diverting traffic and ‘misappropriating’ publishers’ investments, calling for enforcement under FTC Act §5 and Sherman Act §2.

Data Showing Traffic Harm

Industry analyses indicate material referral declines tied to AI Overviews. Digital Content Next reports Google Search referrals down 1%–25% for most member publishers over recent weeks; Digiday pegs impacts as much as 25%. The trend feeds a broader ‘Google Zero’ concern—zero-click results displacing publisher visits.

Why Europe vs. U.S. Paths Differ

The EU/DSA offers a procedural path to assess systemic risk and platform design choices like AI Overviews and levy platform-wide remedies and fines. In the U.S., the fight currently runs through private litigation (Penske) and competition/consumer-protection advocacy at FTC/DOJ, where enforcement tools differ and take longer to mobilize.

RAG vs. Training Data Issues

AI Overviews are best understood as a Retrieval-Augmented Generation (RAG) issue. Readers will recall that RAG is probably the most direct example of verbatim copying in AI outputs. The harms arise because Google as middleman retrieves live publisher content and synthesizes it into an answer inside the Search Engine Results Page (SERP), reducing traffic to the sources. This is distinct from the training-data lawsuits (Kadrey, Bartz) that allege unlawful ingestion of works during model pretraining.

Kadrey: Indirect Market Harm

A RAG case like Penske’s could also be characterized as indirect market harm. Judge Chhabria’s ruling in Kadrey under U.S. law highlights that market harm isn’t limited to direct substitution for fair use purposes. Factor 4 in fair use analysis includes foreclosure of licensing and derivative markets. For AI/search, that means reduced referrals depress ad and subscription revenue, while widespread zero-click synthesis may foreclose an emerging licensing market for summaries and excerpts. Evidence of harm includes before/after referral data, revenue deltas, and qualitative harms like brand erasure and loss of attribution. Remedies could include more prominent linking, revenue-sharing, compliance with robots/opt-outs, and provenance disclosures.

I like them RAG cases.

The Essential Issue is Similar in EU and US

Whether in Brussels or Washington, the core dispute is very similar: Who captures the value of journalism in an AI-mediated search world? Germany’s DSA complaint and Penske’s U.S. lawsuit frame twin fronts of a larger conflict—one about control of distribution, payment for content, and the future of a pluralistic press. Not to mention the usual free-riding and competition issues swirling around Google as it extracts rents by inserting itself into places it’s not wanted.

How an AI Moratorium Would Preclude Penske’s Lawsuit

Many “AI moratorium” proposals function as broad safe harbors with preemption. A moratorium to benefit AI and pick national champions was the subject of an IP Subcommittee hearing on September 18. If Congress enacted a moratorium that (1) expressly immunizes core AI practices (training, grounding, and SERP-level summaries), (2) preempts overlapping state claims, and (3) channels disputes into agency processes with exclusive public enforcement, it would effectively close the courthouse door to private suits like Penske and make the US more like Europe without the enforcement apparatus. Here’s how:

Express immunity for covered conduct. If the statute declares that using publicly available content for training and for retrieval-augmented summaries in search is lawful during the moratorium, Penske’s core theory (RAG substitution plus training use) loses its predicate.
No private right of action / exclusive public enforcement. Limiting enforcement to the FTC/DOJ (or a designated tech regulator) would bar private plaintiffs from seeking damages or injunctions over covered AI conduct.
Antitrust carve-out or agency preclearance. Congress could provide that covered AI practices (AI Overviews, featured snippets powered by generative models, training/grounding on public web content) cannot form the basis for Sherman/Clayton liability during the moratorium, or must first be reviewed by the agency—undercutting Penske’s §1/§2 counts.
Primary-jurisdiction plus statutory stay. Requiring first resort to the agency with a mandatory stay of court actions would pause (or dismiss) Penske until the regulator acts.
Preemption of state-law theories. A preemption clause would sweep in state unjust-enrichment and consumer-protection claims that parallel the covered AI practices.
Limits on injunctive relief. Barring courts from enjoining covered AI features (e.g., SERP-level summaries) and reserving design changes to the agency would eliminate the centerpiece remedy Penske seeks.
Potential retroactive shield. If drafted to apply to past conduct, a moratorium could moot pending suits by deeming prior training/RAG uses compliant for the moratorium period.

A moratorium with safe harbors, preemption, and agency-first review would either stay, gut, or bar Penske’s antitrust and unjust-enrichment claims—reframing the dispute as a regulatory matter rather than a private lawsuit. Want to bet that White House AI Viceroy David Sacks will be sitting in judgement?

Chronology: The week in review, Spotify layoffs, mechanical rate increase, FTC on copyright issues in AI

What Spotify needs is a good pandemic.  

Harsh?  Not really, at least not from a share price point of view. Spotify’s all time highest share price was during the COVID pandemic.

Spotify CEO Daniel Ek and the press tells us that Spotify is cutting 1,500 jobs which works out to about 17% of Spotify employees. Which works out to a pre-layoff workforce of 8,823.  So let’s start there—that workforce number seems very high and is completely out of line with some recent data from Statista which is usually reliable.

If Statista is correct, Spotify employed 5,584 as of last year. Yet somehow Spotify’s 2023 workforce grew to 9200 according to the Guardian, fully 2/3 over that 2022 level without a commensurate and offsetting growth in revenue. That’s a governance question in and of itself.

Why the layoffs? The Guardian reports that Spotify CEO Daniel Ek is concerned about costs. He says “Despite our efforts to reduce costs this past year, our cost structure for where we need to be is too big.” Maybe I missed it, but the only time I can recall Daniel Ek being vocally concerned about Spotify’s operating costs was when it came to paying royalties. Then it was full-blown poor mouthing while signing leases for very expensive office space in 4 World Trade Center as well as other pricy real estate, executive compensation and podcasters like Harry & Meghan.

Mr. Ek announced his new, new thing:

Over the last two years, we’ve put significant emphasis on building Spotify into a truly great and sustainable business – one designed to achieve our goal of being the world’s leading audio company and one that will consistently drive profitability and growth into the future. While we’ve made worthy strides, as I’ve shared many times, we still have work to do. Economic growth has slowed dramatically and capital has become more expensive. Spotify is not an exception to these realities.

Which “economic growth” is that?

But, he is definitely right about capital costs.

Still, Spotify’s job cuts are not necessarily that surprising considering the macro economy, most specifically rents and interest rates. As recently as 2018, Spotify was the second largest tenant at 4 WTC. Considering the sheer size of Spotify’s New York office space, it’s not surprising that Spotify is now subletting five floors of 4 WTC earlier this year. That’s right, the company had a spare five floors. Can that excess just be more people working at home given Mr. Ek’s decision to expand Spotify’s workforce? But why does Spotify need to be a major tenant in World Trade Center in the first place? Renting the big New York office space is the corporate equivalent of playing house. That’s an expensive game of pretend.

Remember that Spotify is one of the many companies that rose to dominance during the era of easy money in response to the financial crisis that was the hallmark of quantitative easing and the Federal Reserve’s Zero Interest Rate Policy beginning around 2008. Spotify’s bankers were able to fuel Daniel Ek’s desire to IPO and cash out in the public markets by enabling Spotify to run at a loss because money was cheap and the stock market had a higher tolerance for risky investments. When you get a negative interest rate for saving money, Spotify stock doesn’t seem like a totally insane investment by comparison. This may have contributed to two stock buy-back programs of $1 billion each, Spotify’s deal with Barcelona FC and other notorious excesses.

As a great man said, don’t confuse leverage for genius. It was only a matter of time until the harsh new world of quantitative tightening and sharply higher inflation came back to bite. For many years, Spotify told Wall Street a growth story which deflected attention away from the company’s loss making operations. A growth story pumps up the stock price until the chickens start coming home to roost. (Growth is also the reason to put off exercising pricing power over subscriptions.) Investors bought into the growth story in the absence of alternatives, not just for Spotify but for the market in general (compare Russell Growth and Value indexes from 2008-2023). Cutting costs and seeking profit is an example of what public company CEOs might do in anticipation of a rotational shift from growth to value investing that could hit their shares.

Never forget that due to Daniel Ek’s super-voting stock (itself an ESG fail), he is in control of Spotify. So there’s nowhere to hide when the iconography turns to blame. It’s not that easy or cheap to fire him, but if the board really wanted to give him the heave, they could do it.

I expect that Ek’s newly found parsimony will be even more front and center in renegotiations of Spotify’s royalty deals since he’s always blamed the labels for why Spotify can’t turn a profit. Not that WTC lease, surely. This would be a lot more tolerable from someone you thought was actually making an effort to cut all costs not just your revenue. Maybe that will happen, but even if Spotify became a lean mean machine, it will take years to recover from the 1999 levels of stupid that preceded it.

Hellooo Apple. One big thinker in music business issues calls it “Spotify drunk” which describes the tendency of record company marketers to focus entirely on Spotify and essentially ignore Apple Music as a distribution partner. If you’re in that group drinking the Spotify Kool Aid, you may want to give Apple another look. One thing that is almost certain is that that Apple will still be around in five years.

Just sayin.

Mechanicals on Physical and Downloads Get COLA Increase; Nothing for Streaming

Recall that the “Phonorecords IV” minimum mechanical royalties paid by record companies on physical and downloads increased from 9.1¢ to 12¢ with an annual cost of living adjustment each year of the PR IV rate period. The first increase was calculated by the Copyright Royalty Judges and was announced this week. That increase was from 12¢ to 12.40¢ and is automatic effective January 1, 2024.

Note that there is no COLA increase for streaming for reasons I personally do not understand. There really is no justification for not applying a COLA to a government mandated rate that blocks renegotiation to cover inflation expectations. After all, it works for Edmund Phelps.

The Federal Trade Commission on Copyright and AI

The FTC’s comment in the Copyright Office AI inquiry shows an interesting insight to the Commission’s thinking on some of the same copyright issues that bother us about AI, especially AI training. Despite Elon Musk’s refreshing candor of the obvious truth about AI training on copyrights, the usual suspects in the Copyleft (Pam Samuelson, Sy Damle, etc.) seem to have a hard time acknowledging the unfair competition aspects of AI and AI training (at p. 5):

Conduct that may violate the copyright laws––such as training an AI tool on protected expression without the creator’s consent or selling output generated from such an AI tool, including by mimicking the creator’s writing style, vocal or instrumental performance, or likeness—may also constitute an unfair method of competition or an unfair or deceptive practice, especially when the copyright violation deceives consumers, exploits a creator’s reputation or diminishes the value of her existing or future works, reveals private information, or otherwise causes substantial injury to consumers. In addition, conduct that may be consistent with the copyright laws nevertheless may violate Section 5.

We’ve seen unfair competition claims pleaded in the AI cases–maybe we should be thinking about trying to engage the FTC in prosecutions.

@LinaKhanFTC Launches Investigation into AI-Enabled Voice Cloning

Investor Alert: Multichannel Networks Have Exposure to Deceptive Advertising Prosecution

We’ve all seen “brand integration” videos on YouTube promoted or produced by multichannel networks such as Maker, Machnima and others.  I’ve been convinced that if these videos were on television, they would violate the “sponsorship identification” or payola rules that require disclosure of consideration paid or exchanged for placement.  (As an aside, David Lowery has raised this issue in the context of “steering agreements” by Clear Channel and Pandora.)

Even so, there’s a straight up false advertising claim that could apply in these cases and the Federal Trade Commission has now prosecuted a claim against Machinima, one of the biggest.  (Read the FTC endorsement guidelines for social media here.)  All MCNs and YouTube itself should take note.  (Good thing for YouTube that they have extraordinary political influence at the FTC, but that’s another story.)

The FTC first published the case on September 2, 2015:

A California-based online entertainment network has agreed to settle Federal Trade Commission charges that it engaged in deceptive advertising by paying “influencers” to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The influencers paid by Machinima, Inc., failed to adequately disclose that they were being paid for their seemingly objective opinions, the FTC charged.

Under the proposed settlement, Machinima is prohibited from similar deceptive conduct in the future, and the company is required to ensure its influencers clearly disclose when they have been compensated in exchange for their endorsements.

“When people see a product touted online, they have a right to know whether they’re looking at an authentic opinion or a paid marketing pitch,” said Jessica Rich, Director of the Bureau of Consumer Protection. “That’s true whether the endorsement appears in a video or any other media.”

Seems pretty simple, right?

According to the FTC’s complaint, Machinima and its influencers were part of an Xbox One marketing campaign managed by Microsoft’s advertising agency, Starcom MediaVest Group. Machinima guaranteed Starcom that the influencer videos would be viewed at least 19 million times.

In the first phase of the marketing campaign, a small group of influencers were given access to pre-release versions of the Xbox One console and video games in order to produce and upload two endorsement videos each. According to the FTC, Machinima paid two of these endorsers $15,000 and $30,000 for producing You Tube videos that garnered 250,000 and 730,000 views, respectively. In a separate phase of the marketing program, Machinima promised to pay a larger group of influencers $1 for every 1,000 video views, up to a total of $25,000. Machinima did not require any of the influencers to disclose they were being paid for their endorsement.

While it’s good that the FTC brought this case, the dollars are truly small potatoes in the world of YouTube stars with elite channels boasting over 1 million subscribers.

YouTube star Nikki Phillippi told Frontline:

“[W]hat is happening with YouTube is there is this weird line where I won’t rep a product I do not like, but, that being said, I don’t work with brands that don’t understand the value of YouTube either. I would rather not make as much and do stuff by myself, for free, with stuff I have picked up from the drugstore, than work with a company who either doesn’t understand the value of it, or does understand the value of it, but they think that we don’t, and are like here is $100, and I realize that that sounds really strange to people […] but it’s really what is going on in the industry and a matter of trying to elevate and help the entertainment industry kind of segue and understand the value of digital marketing.”

The FTC announced the consent decree today (songwriters take note–it’s not just you).

Following a public comment period, the Federal Trade Commission has approved a final consent order with Machinima, Inc., requiring the company to disclose when it has compensated “influencers” to post YouTube videos or other online product endorsements as part of “influencer campaigns.”

According to the FTC’s complaint, announced in September 2015, the California-based online entertainment network engaged in deceptive advertising by paying influencers to post YouTube videos endorsing Microsoft’s Xbox One system and several games. The influencers paid by Machinima failed to adequately disclose that they were being paid for their seemingly objective opinions, the complaint alleges.

The final order settling the complaint prohibits Machinima from misrepresenting in any influencer campaign that the endorser is an independent user of the product or service being promoted. Among other things, it also requires Machinima to ensure that all of its influencers are aware of their responsibility to make required disclosures, requires Machinima to monitor its influencers’ representations and disclosures, and prohibits Machinima from compensating influencers who make misrepresentations or fail to make the required disclosures.

On PBS’s Frontline, YouTube star Tyler Oakley says:

“If you want to get involved, then you have to play by our rules. This is our platform. We have built this up in our own capacity, in our own way without you. So if you want to come on and if you want to get involved, you can’t just come in like a bully and kind of get your way. You may have to like, play by our rules a little bit. Which is FUN!”

Actually, we all have to play by the same rules.  MCNs take note: You could be next.

As Ben Popper in The Verge summed it up:

As consumers increasingly turn to ad blockers, brands and the media companies are blurring the boundaries of advertising and independent content. Add in teenagers with little business experience and millions of passionate followers on platforms like YouTube, Instagram, and Snapchat, and you have a recipe for unscrupulous advertising that the FTC is clearly working hard to bring under control.